All posts tagged “photography

Brochure Food

A while ago I was asked by my parents to design a brochure menu for their little Fish & Chips/Seafood shop. Can you imagine after 13 or so years of owning it we never had a brochure menu? Yikes. Of course with my newly found passion for food photography I took it incredibly seriously, possibly too seriously much to my parents chagrin. This was to be my first foray into commercial food photography. I had to keep things simple and in line with what their business was all about, namely to provide old-fashioned fish & chips, burgers and fresh seafood to the local community.

So definitely no hipster food styling here, no lifting the blacks, no casually placed herbs or cutlery. It was about presenting the produce in a clear, defined and delicious way. And ultimately to take photos which would in work in print (which is very different to an LCD screen), in a folded brochure. Honestly to my surprise the assignment proved to be much tougher than my usual food styling philosophy of “faking it ’till I make it”. It certainly made me appreciate even the simplest of commercial food photos these days. You know that photo of a delicious kebab at your local? A photographer possibly slaved hours over it.

Fresh Seafood

Fresh Seafood

Fresh Seafood

Calamari and chips

Grilled Salmon with Chips & Salad

Cheeseburger

Sole Exploration #4 – Nike Free Flyknit +

It took me a long time to come around to the Nike Free line. I’ve always admired the sleek running silhouette, but I thought wearing runners casually, especially with jeans was a fashion statement best left in the 1990s. But late last year I had a foot injury and ended up taking a punt on the free line, and ended up loving it.

The sole is what gets me. Although its minimal compared to the classic running shoe, the Free 5.0 sole still provides enough cushioning, even on the harsh pavements. Coupled with Nike’s latest flyknit technology, it makes for a seriously cool pair of kicks.

Nike Free Flyknit+

Nike Free Flyknit+

 #4 – Nike Free Flyknit + – Game Royal/White-Blue Glow/Atomic Green

WherePro Direct Select

When – November 2013

Did You Know? – Nike Free was a line introduced in 2004 at the cusp of the barefoot running trend. Flyknit debuted in 2012 in essence to provide a formative knit sock like fit shoes.

The Good – Comfort, comfort, comfort. These puppies are like socks with soles. The waffle free sole is non-slip even on wet lino. The upper hugs the foot giving it adequate support even when moving laterally. It’s light and it flies!

The Bad – The material can pinch at first, and of course it offers no real protection against the elements, but as long as you stay away from construction sites and things to stub your toes on, you’ll be sweet.

Photographic Mood – Urban Ninja

Nike Free Flyknit+

Sole Exploration #3 – Vans Chukka Slim

I didn’t grow up with many pairs of hip canvas soles, preferring the craziness of 90s chunky sneakers instead. Perhaps it was my mum’s influence; she would always refer to plimsolls as peasant shoes because they reminded her of the shoes that her entire generation in China wore as kids because they were the cheapest shoes available. Now much older, I have fallen in love with the dress down look of plimsolls (and let’s not forget the hip surfie/skate iconography) but sadly my feet really don’t agree. I could never comfortably wear Chuck Taylors because of how narrow they are and most plimsoll soles are too flat and provide less than adequate cushioning. In fact after a brief hipster period late last year, I threw away all my plimsolls after a solid month of recovering from metatarsal inflammation (ouch right?). But I guess I couldn’t stay away for long, and soon found myself in possession of a pair of Vans, my first in fact.

Vans Chukka Slim

#3 Vans Chukka Slim – Marl Grey

Where – Ebay

When – November 2013

The Good – The upper is beautiful knitted grey marl which makes it surprisingly cosy. It also cuts a slimmer silhouette than most vans which is awesome for us chicks because most Vans cut such a masculine profile. The mid-cut goes well with skinny jeans or even shorts/dresses/skirts. They’re hip without being overly trashy and the grey goes with everything.

The Bad – Plimsoll soles. Man the zero heel cushioning means if you’re a heavy heel striker like me, prolonged bouts of walking will hurt.

Photographic Mood – Late 70s Beach Deck

Vans Chukka Slim Grey Marl

Vans Chukka Slim Grey Marl

Vans Chukka Slim Grey Marl

Sole Exploration #2 – Nike Vapor 8 Tour

Welcome to another edition of Sole Exploration, today we delve into my extensive tennis shoe collection. I like <3 tennis… I play a lot of tennis, and I’ve purchased a lot of tennis shoes. Probably more than I’ll ever need, but I guess it’s handy to be able to chart my tennis development through my sneakers? (Okay who am I kidding, they’re really my way of esoterically charting Roger Federer’s career)

Nike Vapor 8 Tour

#2 – Nike Vapor 8 Tour – White/Yellow

WhereTennis Warehouse Europe

When – January 2011

Did You Know? – These are the kicks that Roger Federer sported during the spring season of 2011 in particular at the 2011 Australian Open. They are also the only Nike Vapors I own which sport the RF monogram. It was unusual for a pair of Vapors to be mass sold with an RF logo, usually they’re kept for special Nike Stores at say the US Open.

The Good – Slightly more stable with a wider heel base than the Vapor 7s and more flexible than the plasticky Vapor 6s. Plus the yellow is totally FETCH.

The Bad – Unfortunately I didn’t really get a chance to wear these puppies very much. I almost broke my ankle going for a routine inside out forehand one Saturday and I became wary of these shoes ever since. And once the uber comfy Vapor 9s came out, these were ditched to be backyard shoes, which made me super sad because I had the most awesome yellow, anthracite & white kit to go with it.

Photographic Mood – London Drizzle

Nike Vapor 8 Tour

Nike Vapor 8 Tour

Nike Vapor 8 Tour